Friday, August 22, 2008

Greenpeace + Wall*E = One Very Clever Socially Conscious Short

Video | AlterNet
In what must surely be the height of tragic irony, Kimberly-Clark is using Wall*E, a movie about conservation, to sell Kleenex, a disposable paper product containing absolutely no recycled content.

Greenpeace teamed up with Mark Fiore, celebrated political cartoonist and friend of Greenpeace, to make this animated short. It features a new character called Kleer*E who gobbles up forests and spits out boxes of Kleenex...

Wall*E + Kleenex = Iron*E

1 comment:

Joie Mayfield said...

Absolutely brilliant.